Marketing for Engineering Managers

This module cover the the context within which their decisions take place, and develop the customer need (what customers want, set a price, make the product available, etc.).

Accordion / FAQ component

Most modules require a 2.2 degree in a related discipline or equivalent professional experience. Should you have any queries regarding your eligibility, please contact us at


On completion of this module, students will be able to:

  • Synthesise the market-led processes by which firms create, design & launch continuous streams of new products.
  • Assess the challenges facing marketing managers in diverse high technology manufacturing and service organisations.
  • Formulate strategies for product related management of technology-enabled product businesses.
  • Choose marketing tools to drive organisation performance.

Learn from world renowned academic staff in Ireland’s leading, future focused and globally recognised colleges.

Gain an accredited NFQ qualification/micro credential that you may count towards a full award if you so wish in the future.

Previous modules may be used as recognition of prior learning towards Advance Centre degree programmes.

Equip yourself with the latest in demand skillset, tools, know-how and knowledge to succeed in your career.

Gain a competitive edge, influence growth and steer strategic goals in your organisation upon completion of your studies with the Advance Centre.

Detailed Course Information

Contact us
  • Twitter
  • LinkedIn
  • Facebook
  • Instagram
  • YouTube